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Why Emotion


Attention + emotion is the new currency

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Why Emotion


Attention + emotion is the new currency

 
How an experience makes customers FEEL influences customer loyalty more than effectiveness or ease in 17 out of 18 industries that we studied in Forrester’s Customer Experience Index.
— From 2015 Forrester's Report "How to Measure Customer Experience"
 
 
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Home


Learn how people feel...

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Home


Learn how people feel...

register for demo

Surveys ask what people think
we ask what people feel

 

True deep insights can't be found among scores and scales. Numbers have a definite role in research, yet only words and actions can point to our true hearts' desires. Like raw diamonds, words often need skilled work to transform into a genuine sparkle. 

Survey open-ended comments that contain deep insights into human emotions, needs and motivations, often get discarded. Manual data coding is time consuming and labour intensive, pricey and inconsistent from study to study. HEARTBEAT brought together market research, psychology, neuroscience, data analytics, and technology to enable researchers to find and polish these "insight diamonds" - quickly, affordably, and consistently.

 
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Heartbeat App


HEARTBEAT SaaS

register for demo

Heartbeat App


HEARTBEAT SaaS

register for demo

 

winner of

 

Heartbeat text analytics app automates the segmentation of self-reported emotions and feelings

It segments survey text data into 10 primary and 100 secondary emotion groups. Our app is unique, scientifically sound, simple to use and affordable. Our results are accurate and 100% transparent. It will give you:

 
 

Automated categorization of emotion and feeling words and phrases

Unprecedented granularity and precision of emotion segmentation

A beautiful interactive data visualization with analytics and filters

 
 

applications

You can use Heartbeat app for all kinds of projects, including, but not limited to:

  • CX, customer satisfaction and NPS surveys,

  • brand tracking & brand equity studies,

  • shopper journey,

  • A/B testing, 

  • segmentation and U&As,

  • early stage creative development & ideation, 

  • new product development & testing,

  • online qualitative studies,

  • PR & content generation,

  • polling and more

 
 

Emotion groups

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Request Access


GIVE IT A TRY!

Request Access


GIVE IT A TRY!

 

Try our SaaS Demo to explore a HEARTBEAT dashboard, many beautiful visualizations and great reports on variety of topics.

Please complete the form below and we will send you a username and password.

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