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EMOTION ANALYTICS

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Home


EMOTION ANALYTICS

Surveys ask what people think
we ask what people feel

True deep insights can't be found among scores and scales. Numbers have a definite role in research, yet only words and actions can point to our true hearts' desires. Like raw diamonds, words often need skilled work to transform into a genuine sparkle. 

Survey open-ended comments that contain deep insights into human emotions, needs and motivations, often get discarded. Manual data coding is time consuming and labour intensive, pricey and inconsistent from study to study. HEARTBEAT brought together market research, psychology, neuroscience, data analytics, and technology to enable researchers to find and polish these "insight diamonds" - quickly, affordably, and consistently.

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Emotion


HEARTBEAT MR APP

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Emotion


HEARTBEAT MR APP

HEARTBEAT MR app

... offers automated segmentation of self-reported emotions.

Heartbeat MR App segments survey text data about emotions and feeling into 10 primary and 100 secondary emotion groups.

Our app is unique, scientifically sound and simple to use. HEARTBEAT questions can be added to any survey and poll at no cost. When the text data is collected, the file gets processed by the  software, and out comes the visualization with different levels and filters: primary emotions, secondary emotions, and analytics by sub-group.

Our tool gives you:

  1. Instant categorization of emotion and feeling words and phrases from consumer surveys.
  2. Unprecedented granularity and precision of emotion segmentation.
  3. A beautiful interactive data visualization of universal emotions with analytics and filters.

You can use the HEARTBEAT MR App for all kinds of projects, including, but not limited to:

  • brand equity studies,

  • A/B testing, 

  • segmentation and U&As,

  • early stage creative development, 

  • new product development,

  • customer satisfaction and NPS surveys,

  • and online qualitative studies.

HEARTBEAT can make qualitative research faster, cheaper and easier. Even a small sample of responders is enough to collect emotion and feeling words for directional analysis.

 

We can literally differentiate 16 "shades of joy", 17 kinds of fear, and 18 kinds of anger.

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Case Study


CASE STUDIES

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Case Study


CASE STUDIES

WHAT PEOPLE FEEL ABOUT THE FUTURE OF THEIR COUNTRIES

We conducted a HEARTBEAT Pulse study in four countries (UK, US, Canada and Australia) on June 24-25, after the Brexit vote. See what people's feelings and emotions are, and how they differ by country.


TRUMP OR SANDERS?

 

Top emotions expressed about Trump: Anger, Joy and Fear. Top emotions about Sanders are Joy and Trust.

 
 

TRUDEAU OR HARPER?

 

Top emotions about Trudeau are Joy and Trust. Top emotions about Harper are: Sadness, Fear and Anger. 

 

Learn what people feel

Use HEARTBEAT analytics in your next survey